How to Switch Your Business Model
Thursday, Oct. 29, 10:30 a.m. – 12 p.m. ET
Description
When the pandemic threatened their business model, President and CEO Steve Hinkley and the team at the Adventure Science Center in Nashville did what they do best—they began experimenting. This session will focus on their creation of impactful virtual experiences during the center’s temporary shutdown. Speakers will explain how they adapted an existing program into a virtual space while retaining the critical hands-on element. They also will share what’s next as they expand this new model into a highly scalable program for students and families that addresses equitable learning issues that existed before, and that will exist beyond, the COVID era.
What You’ll Learn
- How to adapt your mindset from focusing on setbacks to focusing on opportunities in order to deliver your mission
- How an organization that depended almost entirely on in-person public experiences stayed relevant in an environment where those experiences weren’t possible
- How the center is building an entirely new channel for serving its purpose of transforming lives through science and innovation
- How listening enables you to adapt to the needs of your partners and stakeholders
- How the center used a temporary shutdown to channel its energy into short-term tactics that transformed its long-term approach
Speakers
President and CEO, Adventure Science Center
Steve Hinkley serves as president and CEO of Adventure Science Center in Nashville. He joined the center in July of 2017 to work alongside board members, staff and community leaders to initiate and implement a multi-year transformation to become a premiere hands-on space for science and creativity. Prior to moving to Nashville, Hinkley served as president and CEO of MOXI, The Wolf Museum of Exploration + Innovation in Santa Barbara, California, where he completed a startup capital campaign and the grand opening of a new, 25,000-square foot science center in the heart of Santa Barbara’s waterfront district. He began his museum career in 2007 with the Perot Museum of Nature and Science in Dallas, Texas, where he oversaw exhibit and education program development for the highly successful 2012 launch of an all-new 185,000-square-foot science center in downtown Dallas. Before joining the science museum field, he spent 10 years in the classroom teaching middle and high school biology, physics and physiology.
Education Director, Adventure Science Center
Jason Moeller serves as the education director for the Adventure Science Center in Nashville. He also is a homeschool instructor for the center’s Lyceum program, which he started in 2017. What he loves most about his current role is the wide range of sciences he has the opportunity to teach. He has a special love for herpetology (snakes are his favorite, and he volunteers at Nashville Zoo on the weekends), but he also loves sports science, natural disasters, aircraft and oceanography. Before moving to Nashville, he worked as the school programs coordinator at Zoo Knoxville from 2010 to 2016, where one of his primary responsibilities was teaching the Zoo’s homeschool program. Originally from St. Louis, Missouri, Moeller first found his passion for teaching science as a summer camp counselor at the St. Louis Zoo. He is a 2009 graduate of Indiana University.
